Practical thinking on affiliate marketing, performance strategy, and what it takes to build programs that actually grow. Written for DTC founders and marketing leads who want to understand the channel — not just run it on autopilot.
A platform migration is one of the highest-risk moments in a program's life. Publisher triage, tracking continuity, roadmaps. Here is what actually goes wrong and how to avoid it.
Read Article LATAM ExpansionCPA is the US default. In LATAM, publishers need to see value before committing to a performance-only model. The difference is not reluctance. It is rational business logic.
Read Article Program StrategyMost programs follow the same arc: strong early momentum, then a flatline. The answer is almost always the same two things. The Honey scandal made one of them impossible to ignore.
Read Article Program AuditsUncompetitive commission rates, coupon code misuse, fraudulent traffic. Most brands think their program is healthy until an audit shows them what the dashboard was hiding.
Read Article Program StrategyCommission rates are the first signal a publisher reads when deciding whether to promote your brand. A quick breakdown of what works, what to avoid, and what requires more thought than most brands give it.
Read Article Publisher RecruitmentMost brands recruit publishers the wrong way: mass outreach, a generic pitch, and a hope that someone activates. The publishers who move the needle are identified deliberately and approached personally.
Read Article Getting StartedMost brands sign a 12-month agency contract before they understand what they are actually paying for. Here is what the two models look like in practice and which one fits where your program actually is.
Read ArticleEvery article here is built around real problems DTC brands face with their affiliate programs. If any of it sounds familiar, a conversation costs nothing.
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